Bravo Fashion seals partnership with Chinese retailer to extend Asian footprint

Bravo Fashion is collaborating with China’s Left Life International to have selected eyewear featured in 50 of the retailer’s local market stores. Bravo Fashion Founder and CEO Terry  Smith sees the Chinese domestic market presence as key to delivering the company’s travel retail ambitions.

 The brand’s full optical range is available now in Beijing Capital Outlet in Fangshan and Beijing Fun Capital Outlet in Changping. A further 48 stores across Northern China are expected to stock Bravo Fashion eyewear, including its limited-edition Tiger Print range, later in the year.

Bravo Fashion revealed its Tiger Print sunglasses at Cannes in October

Smith said: “We are on a mission to have our products available across the globe and our presence in these stores gets us one step closer to this.”

Smith outlined his passion to succeed in travel retail in a recent Ten Easy Pieces feature.

Bravo Fashion’s network includes outlets in the US, Canada, Saudi Arabia, South Korea and Cambodia. A recent partnership with Air France has the brand’s sunglasses listed on selected international and domestic flights.